Entrepreneurs, Bringing a Product to Market Requires Commitment

By Robert Ochtel

Planning, whether it is strategic, tactical or product planning only goes so far. Sooner or later you have to get off the planning sideline and begin to bring your product to market. The decision as to when and how to bring your product to market requires commitment. This commitment takes many forms, not least of which is the decision on how to initially fund your start-up company. Today with many angel and venture investors requiring a working prototype, and even revenue before they will invest, it is often up to the entrepreneur to determine how to fund their initial product offering. More often than not, the monies for funding a given start-up company comes from the pocket of the company’s primary founder and visionary. In most cases, this decision to fund the start-up company and get its initial product to market is a big one and should not be taken lightly, as it can affect an entrepreneur’s financial stability, their personal relationships, and ultimately their future. In what follows is a short discussion on issues the entrepreneur must concern themselves with once they have made the decision to fund their initial product development to bring their product offering to market. Read more...